Friday, April 20
Herman Miller Showroom
23 Geary Street, San Francisco
5:30 PM Happy Hour Registration
6:00 PM Opening Reception & Letterland
Saturday, April 21
398 Eddy Street, San Francisco
1:00 PM Neon Symposium
3:00 PM Spotlight Forum
ROXIE THEATRE San Francisco
5:00 PM "NEON" Documentary Screening
Sunday, April 22
967 Grace Ave, Oakland
2:00 PM Neon Works Shop Tour
3:30 PM Neon Works Shop Tour
Presented by San Francisco Neon and the Historic Neon Network. Sponsored by the Tenderloin Museum of San Francisco.
The NEON SPEAKS Festival & Symposium aims to raise awareness and promote information-sharing about historic neon sign artistic legacy and restoration best practices. Want to get festival updates? Sign up for our mailing list.
Location: Herman Miller Showroom
23 Geary Street, Ninth Floor, San Francisco
We chose this venue because it is a rare opportunity to enjoy an eye-level view of the Palace Hotel neon roof sign and sweeping views of Market Street. Gaze into the neon glow and enjoy happy hour beverages and light fare amid classic mid-century furniture. Typography guru Shelley Gruendler, sign painter Damon Styer, and letterform artist Kate Widdows will enlighten us with insights on the power of typography via the streamlined forms of neon tubes. Book signings by Heather David for her new book of mid-century ephemera, Motel California, classic motel neon! Debra Jane Seltzer will also be signing "Vintage Signs of America."
Tour Start: Palace Garage, 125 Stevenson Alley,
Spend an evening under the neon glow with photographers/ authors Al Barna and Randall Ann Homan. SF Neon tours feature local history, architectural, and graphic design insights into San Francisco's surviving neon signs. Photography and a lively Q&A are encouraged. Space is limited.
Sold Out, try another tour...
1:00–4:00 PM Saturday, April 21
Location: Tenderloin Museum, 398 Eddy Street, San Francisco Tickets
Join the growing national movement to save historic neon signs. Eric Lynxwiler demystifies the criteria on what makes a neon sign museum-worthy for the Museum of Neon Art. Hit the virtual road with Debra Jane Seltzer, a legendary historian who travels coast to coast to document America's neon beauties and the survivors of roadside architecture in a disappearing landscape. Corky Scholl is out there making it happen, saving the historic neon signs in Denver's Colfax district. Ever wonder what it takes to restore a vintage neon sign? Tod Swormstedt of the American Sign Museum shows us how it's done, step-by-step. Followed by a panel discussion on neon preservation best practices, moderated by John Law.
Stick around for a spotlight forum on the impact and future of neon in San Francisco and beyond. Eleven speakers will each shine a 3-min spotlight on their projects to show how neon is a vital light in their neighborhood landscapes. Q&A to follow.
5:00 PM Saturday, April 21
Location: Roxie Theater, 3117 16th Street San Francisco, CA
Watch the trailer and you'll want to see every minute of this engaging documentary on the big screen. Australian film director Lawrence Johnston pulls out all the stops with neon lights, music, and personalities in this non-stop narrative of historic neon signs and people who work to save them from the wrecking ball.
2:00 PM Sunday, April 22- SOLD OUT
3:30 PM Sunday, April 22
Location: Neon Works, 967 Grace Ave, Oakland, CA
Jim Rizzo of Neon Works in Oakland has been rescuing and restoring Bay Area neon signs for decades and he only opens his shop for tours once in a blue moon. This is your chance to see his vintage neon collection and experience how neon, glass, and fire combine to make glowing art. Jim is a master sign-maker and he's letting us into his 17,000-square-foot workshop to explore the art and craft of neon signs. You'll learn about the anatomy of neon signs, how they are made, and how they've changed over time. Local neon historians Al Barna and Randall Ann Homan will give a brief talk about the history of neon signs and the growing movement to save them.
The Neon Speaks Festival and Symposium is presented by San Francisco Neon/Historic Neon Network and sponsored by the Tenderloin Museum of San Francisco. The San Francisco Heritage generously provided a grant from the Alice Ross Carey Preservation Fund. A matching grant was generously provided by the National Trust for Historic Preservation.
The symposium and Neon Works shop tour are sponsored by the Art Deco Society of California in memory of Michael Crowe.
The symposium is also sponsored by Stephanie Poteet and by Charles Chapman and Annette Smith. The opening reception and Letterland event are sponsored by Adobe TypeKit. Shop tour sponsored by Neon Works.
We are grateful to our sponsors, and to the supporters who encouraged us to create a venue for champions to share challenges and success in preserving historic neon signs. Others have shown their support by donating and promoting Neon Speaks events on social media and other channels. Interested in becoming a sponsor or supporter? Let's talk!
Neon Speaks Festival & Symposium Co-Producers:
Al Barna and Randall Ann Homan
Assistant Producer: Kate Widdows
Advisors: Katie Conry, Therese Poletti, Allen Sawyer, and
Jim Van Buskirk
Photo credits: Al Barna, Randall Ann Homan, and Kate Widdows, except where noted.